Bolt is seeking merchants to participate in an experiment optimizing checkout by moving the gift card fields to the payment step.
Why optimize the gift card placement?
- Our hypothesis is shoppers think about using gift cards during the payment step, not earlier.
- Presenting the opportunity to enter gift cards during the payment step reduces checkout complexity.
- Moving gift cards to the payment step clearly separates them from discounts, making it easier for customers to use them.
- Gift cards at the payment step is the industry standard for ecommerce.
Want to learn more? Contact your CSM or reach out to Bolt Support.