📍 Bolt Help / Release Changelog / Gift Cards Placement Experiment
Gift Cards Placement Experiment

Bolt is seeking merchants to participate in an experiment optimizing checkout by moving the gift card fields to the payment step.

gift card placement

Why optimize the gift card placement?

  • Our hypothesis is shoppers think about using gift cards during the payment step, not earlier.
  • Presenting the opportunity to enter gift cards during the payment step reduces checkout complexity.
  • Moving gift cards to the payment step clearly separates them from discounts, making it easier for customers to use them.
  • Gift cards at the payment step is the industry standard for ecommerce.

Want to learn more? Contact your CSM or reach out to Bolt Support.