Before You Start

Upgrade to Magento 2.4.5 for GA4 compatibility.

Setup

Step 1: Configure in the Merchant Dashboard

1. Retrieve your Google Analytics 4 measurementID (formatted as G-XXXXXXX) from your Google Analytics account.
2. Log into to the Merchant Dashboard.
3. Navigate to Checkout.
4. Go to Analytics & Tracking, then scroll to Google Analytics.
5. Enter the measurementID into the “Google Analytics Tracking ID” into the field provided.

Step 2: Configure in Your Storefront

Add the GA4 tag to the frontend of your storefront. Replace <Measurement ID> with your GA4 ID.

<!-- Global site tag (gtag.js) – Google Analytics -->

<script async src="https://www.googletagmanager.com/gtag/js?id=<Measurement ID>"></script>
--
 <script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
 
  gtag('config', '<Measurement ID>');
 </script>

It’s possible to setup Google Analytics using a third-party module e.g., Google Tag Manager for Magento.