📍 Bolt Help / Integrations / Marketing & Communications / Connect Klaviyo with Bolt
Connect Klaviyo with Bolt
Learn how to connect Klaviyo with Bolt.

Klaviyo is a marketing automation tool that merchants can use to send marketing newsletters, abandoned cart and abandoned checkout emails, SMS marketing, and other custom customer communication flows. Using callbacks in checkout, you can configure a variety of Klaviyo’s messaging features manually via Bolt.

How It Works

An email or phone number is needed to identify a shopper. You can obtain this data from a pop-up form or at checkout by checking the marketing consent box. A cookie used for tracking is generated once a shopper is identified. Klaviyo manages event capture and consent for most e-commerce platforms, but modifications may be necessary for Bolt’s checkout experience.
Note: Bolt has deprecated the Klaviyo automatic integration. Use the manual integration method instead, which is outlined in this article.

Before You Start

Before you can integrate Bolt with Klaviyo, ensure that:

  1. You know which Klaviyo features you would like to enable.
  2. You have installed Klaviyo on your ecommerce platform so you can leverage their APIs to track events.
  3. You have reviewed Klaviyo’s documentation on using Sign-Up Forms to identify shoppers.

Available Events

Klaviyo tracks shopper activity on your site by capturing events.

Most events are transmitted automatically when you are integrated with Klaviyo. However, a few events such as those related to Checkout (e.g., Started Checkout) require additional setup. To capture these events, identify the shopper through a callback during checkout or through a Klavyo Form using the Javascript Track API.

Expand each section below to learn more about enabling that Klaviyo event or feature with your ecommerce platform.

Active on site
Viewed product
Added to cart
Started checkout
Enablement details BigCommerce Shopify WooCommerce M2
Additional effort required Use Bolt callbacks to fire an event in checkout Use Bolt callbacks to fire an event in checkout Set up email callbacks Use Bolt callbacks to fire an event in checkout
Placed order
Ordered product
Fulfilled, cancelled, or refunded order

Features

Feature BigCommerce Shopify WooCommerce M2 Server-side API
Identify shopper Identify User through Bolt SSO or via callbacks Identify User via callbacks Install WooCommerce plugin for Klaviyo and the Bolt Plugin Identify User via callbacks Integrate a platform without a pre-built Klaviyo integration
Email consent at checkout Server-side API: Captured from platform Customer data Server-side API: Captured from platform Customer data Install WooCommerce plugin for Klaviyo and the Bolt Plugin Server-side API: Captured from platform Customer data Integrate a platform without a pre-built Klaviyo integration
SMS consent at checkout Proxy API Proxy API Install WooCommerce plugin for Klaviyo and the Bolt Plugin Proxy API Integrate a platform without a pre-built Klaviyo integration

SMS Marketing

To use SMS Marketing with Klaviyo, you must first setup an SMS plan and sender number. See Klaviyo’s Getting Started with SMS guide. You can then leverage Klaviyo’s Proxy API along with callbacks to collect customer information and send SMS notifications.

Set Up Klaviyo for Your Ecommerce Platform

Below are instructions on how to configure Klaviyo for different ecommerce platforms. Click the relevant link to learn more:

Additional Resources