About Social Catalog Integrations
Learn about the benefits of the social platform catalog integration.
Platforms & Capabilities
| Platform | Catalog curation | Catalog integration format | Events tracking | Capabilities |
|---|---|---|---|---|
| Filter & search to create product groups | Social platform feed | Tag integration by publisher | Ads, pins, store tab in profile | |
| TikTok | Search to create product groups | Social platform feed | Pixel integration | Ads, tag in videos |
| Search to create product groups | Social platform feed | Tag integration by publisher | Ads, tags on images and videos, store tab in profile |
Publisher Benefits
- Transform social media from traffic acquisition source to revenue source
- Increase revenue by attracting more merchants and creators
- Use a social platform’s shopping features for building your funnel
- Promote ads/content with tagged products
- Advertise your shop and products on social media
Merchant & Creator Benefits
- Increase revenue and visibility by advertising your products on social media
- Collaborate with publishers using a transaction model instead of an advertisement model
Shopper Benefits
- Discover products from your favorite sources of inspiration
- Purchase products with less friction and fewer clicks