Merchant collaborations are another way of interacting with your audience. Selling branded products with your logo on them or a product designed in your corporate colors is a great opportunity to build a unique offering for your most loyal fans. When creating content around it, it is important to emphasise the curated nature. Your team has put a special effort into creating a one of a kind product that is truly exclusive and limited. This will create an even stronger bond for your most loyal customers and a greater desire to be associated with your brand.

Another upside of this format is that you can intensify the relationship with merchants. By partnering up, you can create synergies, and both parties will profit from the reach and the association with each other.